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[6 Oct 2017 | No Comment | ]

Carnival Cruise Line has appointed New York-based Anomaly as its strategic and creative agency of record. Anomaly was awarded the business following a competitive national search.
Anomaly will develop and bring to market an integrated marketing plan and communications strategy designed to continue to take brand awareness to new heights, drive category distinction, and inspire brand love for Carnival Cruise Line in the United States.
“During the review process, we were looking for a digital-first agency that could create breakthrough creative work and inspire our loyal fan base to be a part …

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[19 Jul 2016 | No Comment | ]

SANTA CLARITA, Calif. (June 24, 2013) – Princess Cruises has appointed Gordon Ho as senior vice president of marketing. In this newly-created position he will lead the company’s global marketing, public relations and digital activities.Ho brings extensive marketing experience to his new role with Princess, in areas including worldwide creative development, brand management, partnership marketing, digital marketing, CRM and public relations.“We’re delighted to welcome Gordon to Princess and look …
View full post on Princess Cruises: News Articles

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[29 Apr 2016 | No Comment | ]

SANTA CLARITA, Calif. (April 13, 2015) – Princess Cruises has appointed Brian O’Connor to the role of vice president, public relations, effective June 1.  He succeeds Julie Benson who will retire May 29, after 32 years of service.  In this role, O’Connor will lead the team accountable for media relations, publicity, social media, community relations, ship introductions and special events. He will drive messaging for product and program launches and be responsible for issues management and crisis…
View full post on Princess Cruises: News Articles

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[22 Apr 2016 | No Comment | ]

Following an extensive global search, Carnival Cruise Line has hired Kathy Mayor as chief marketing officer. Mayor possesses wide-ranging experience in an array of marketing disciplines including e-commerce, digital and loyalty marketing, customer relationship management, business development and product and brand management.
In her new role as CMO, Mayor is responsible for driving Carnival Cruise Line’s marketing strategy across a variety of platforms including digital marketing, e-commerce, advertising, guest loyalty and public relations. She will report directly to Carnival President Christine Duffy.
“We couldn’t be more thrilled to have someone with Kathy’s …