Carnival Cruise Line won seven gold and silver Travel Weekly Magellan Awards for various travel agent sales and marketing initiatives. This sets a new record for Carnival as the highest number of Magellan Awards received in one year. With entries from across the U.S. and around the world, the Magellan Award winners represent the best in the travel industry and honor outstanding design, marketing and services in a broad range of industry segments including Hospitality, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour …

SANTA CLARITA, Calif. (June 24, 2013) – Princess Cruises has appointed Gordon Ho as senior vice president of marketing. In this newly-created position he will lead the company’s global marketing, public relations and digital activities.Ho brings extensive marketing experience to his new role with Princess, in areas including worldwide creative development, brand management, partnership marketing, digital marketing, CRM and public relations.“We’re delighted to welcome Gordon to Princess and look …
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SANTA CLARITA, Calif. (January 15, 2014) – As the new year begins, Princess Cruises is launching a fresh advertising campaign to remind travelers that cruising can transform and enrich their lives, and set the line’s cruise vacations apart as an opportunity for passengers to “come back new.” The $20 million program will be the company’s most extensive ever, and marks a return to television and radio advertising for the brand, which has not taken to the airwaves for more than a decade.The new cam…
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Following an extensive global search, Carnival Cruise Line has hired Kathy Mayor as chief marketing officer. Mayor possesses wide-ranging experience in an array of marketing disciplines including e-commerce, digital and loyalty marketing, customer relationship management, business development and product and brand management.
In her new role as CMO, Mayor is responsible for driving Carnival Cruise Line’s marketing strategy across a variety of platforms including digital marketing, e-commerce, advertising, guest loyalty and public relations. She will report directly to Carnival President Christine Duffy.
“We couldn’t be more thrilled to have someone with Kathy’s …