Princess has long placed a high priority on making cruise vacations accessible for all passengers, including those with special needs. The company initiated its award-winning Princess AccessSM program in 1992 to raise the standards of cruise ship accessibility across the fleet, while keeping in mind the constraints and special considerations inherent to a ship at sea. Even before this time, however, Princess’ well-recognized passenger service extended to accessible cruising. In 1984, Royal Princ…
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SANTA CLARITA, Calif. (January 15, 2014) – As the new year begins, Princess Cruises is launching a fresh advertising campaign to remind travelers that cruising can transform and enrich their lives, and set the line’s cruise vacations apart as an opportunity for passengers to “come back new.” The $20 million program will be the company’s most extensive ever, and marks a return to television and radio advertising for the brand, which has not taken to the airwaves for more than a decade.The new cam…
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