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Miami Herald

27 December 2010 No Comment

Miami Herald
By Brett Graff, Special to the Miami Herald Friday, December 24, 2010 For this holiday season and beyond, Fort Lauderdale advertising agency Backus Turner International helped buoy sales for Discovery Cruise Line with the slogan “Not One Cent More.” The phrase promotes the idea that the advertised price is the amount you’ll pay, with no taxes, surcharges or huge bar bills to surprise you later …

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