Princess Cruises Launches Its Most Extensive Marketing Campaign Ever, Inviting Travelers Desiring Meaningful Vacations to “Come Back New”
3 June 2016
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SANTA CLARITA, Calif. (January 15, 2014) – As the new year begins, Princess Cruises is launching a fresh advertising campaign to remind travelers that cruising can transform and enrich their lives, and set the line’s cruise vacations apart as an opportunity for passengers to “come back new.” The $20 million program will be the company’s most extensive ever, and marks a return to television and radio advertising for the brand, which has not taken to the airwaves for more than a decade.The new cam…
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